Scotland’s new fashionable tipple – alcohol-free this time
Research recently released has shown that people in Scotland are buying in the rounds when it comes to alcohol free beer.
It is true that until recently the thought of alcohol-free beer conjured up an image of Billy Connolly wearing a cravat and sipping his Kaliber.
Although cravats are no longer the height of fashion, alcohol-free beer is certainly en vogue.
A recent survey carried out by ComRes for AB InBev UK shows that Scotland is heading up this new fashion in drinking.
48 per cent of adults in Scotland have tried alcohol-free beer.
This research has also shown that the beverage is becoming more and more socially acceptable; at least according to 49 per cent of UK adults, who believe it is more accepted than it was five years ago.
But the real style icon here seems to be Beck’s Blue – the alcohol-free beer has had sales outside of licensed premises go up by a show-stopping 20 per cent in one year.
And Scotland’s hand in the making of this new wave has not gone unnoticed.
Jennifer Anton, speaking on behalf of Beck’s, was encouraged that AB InBev’s efforts to supply consumers wider low alcohol choice, as a responsible alternative, has not gone un-noticed.
Low-to-no alcohol beer has been around for hundreds of years, and was frequently consumed in the Middle Ages.
Like high-waisted jeans and plaid shirts, perhaps it did go out of fashion for a while, but now it seems that Scotland’s drinking fashion sense has gone retro.
Will you be drinking this christmas?